Experience the energy and community spirit of Shiloh Bar and Grill through a 30-second commercial created by TS Media Group.

Client Background

About Shiloh Bar & Grill:

Shiloh Bar and Grill is a popular restaurant and bar located in Columbia, Missouri. Known for its vibrant atmosphere, great food, and dedication to the local community, Shiloh is a favorite hangout spot for Mizzou college students, especially during the football season.

Target Audience (For this project):

• Primary:
  Mizzou college students who enjoy sports, socializing with friends, and great food and drinks.
• Secondary:
  Locals in the Columbia area who frequent the bar and grill during sports events.
  

Project Goals & Objectives

Educate employees and contractors on safety protocols specific to the manufacturing facilities and distribution terminals:

• Goal:
  • Increase foot traffic to Shiloh Bar and Grill during Mizzou football game days by positioning it as the go-to venue for college students.
• Objectives:
  • Showcase the fun, social environment Shiloh offers.
  • Highlight the restaurant’s offerings, including delicious food, drinks, and various seating options (indoor and outdoor).
  • Match the excitement and energy of a Mizzou football game with dynamic visuals and audio.
  • Produce a 30-second commercial that grabs attention during televised Mizzou football games.

Video Production Deliverables:

• 1 x 30-second commercial:
  A high-energy, on-brand video that aired during Mizzou football games, complete with a professional sports announcer-style voiceover.

Execution

Video Pre-Production:

• Collaborated with Shiloh’s marketing team to define key messaging and desired visuals.
• Developed a shot list to ensure efficient filming within a three-hour window.
• Secured permissions and planned filming during an off-peak time to avoid disruption.

Video Production:

• Filming Location: Shiloh Bar and Grill, Columbia, MO
• Duration: 3 hours
• Crew: 1 videographer
• Captured key moments:
  • Mouth-watering close-ups of food and drinks.
  • Friends enjoying their meals and laughing together.
  • Dynamic shots of the bar, inside dining area, and outdoor patio.
  • Ensured a fun, energetic vibe with well-timed crowd reactions and natural lighting.

Video Post-Production:

• Edited the footage to create a compelling, high-energy 30-second commercial.
• Incorporated a sports announcer voiceover to enhance the excitement and match the game day theme.
• Finalized the video with color grading, sound design, and Shiloh’s logo for branding.

Industry-Leading Equipment Used

• Camera: Sony A7iii
• Lens: Tamron 17-28mm and Tamron 28-75mm
• Microphone: Rode Videomic Pro
• Stabilizer: Zhiyun Crane V2
• Computer: Apple Mac Studio
• Editing Software: Adobe Suite
  

Challenge & Solution

Challenge:

Limited filming time and resources while needing to capture a wide range of shots that showcased the full Shiloh experience.

Solution:

• Planned a precise and efficient shot list that prioritized key moments.
• Used a single videographer setup with versatile equipment to maximize mobility and flexibility during filming.
• Captured a variety of angles quickly to ensure diverse footage for dynamic editing.
  

Client Feedback

Shiloh’s team was thrilled with the final video, praising the quick turnaround and the way it perfectly captured the fun and welcoming atmosphere of their bar and grill. The commercial aired during Mizzou football games, driving increased traffic to the restaurant on game days.